Guerrilla Champs: From Concept to Community
Industry: Gaming & Entertainment
Project Duration: Ongoing
Website: www.guerillachamps.ca
Guerrilla Champs is an innovative in-person gaming hub dedicated to hosting video game tournaments. Born from a passion for video gaming, Guerrilla Champs offers weekly tournaments for popular sports games like FIFA, NBA 2K, and NHL. The business needed a robust marketing strategy to increase weekly sign-ups and build a vibrant community of gaming enthusiasts. That’s where I came in.
Project Goals:
Establish a strong brand identity that resonates with gaming enthusiasts.
Develop an engaging and user-friendly website.
Implement SEO strategies to increase online visibility.
Design compelling graphics for digital and physical marketing materials.
Create and execute lead generation strategies.
Develop targeted ad campaigns to boost event sign-ups.
Formulate a comprehensive business growth plan for future expansion.
My Role: As the lead marketing strategist for Guerrilla Champs, I was responsible for transforming their initial concept into a thriving brand and community. Here’s a breakdown of my contributions:
Brand Development
Creating a Distinct Identity
Objective: Develop a brand identity that captures the excitement and competitive spirit of Guerrilla Champs.
Conceptualized the branding: Designed the logo, colour palette, and visual themes that align with the energetic and competitive nature of the gaming community.
Brand Voice: Established a brand voice that is engaging, inclusive, and resonates with both casual gamers and competitive players.
Outcome: The brand identity successfully differentiated Guerrilla Champs from other gaming hubs, establishing a unique and recognizable presence in the market.
Website Creation
Building an Engaging Online Platform
Objective: Develop a website that effectively communicates the brand, showcases upcoming tournaments, and facilitates user sign-ups.
Website Design: Created an intuitive and visually appealing website that highlights key features, such as tournament schedules, game details, and sign-up forms.
User Experience (UX): Ensured a seamless and engaging user experience, making it easy for visitors to find information and register for events.
Content Writing: Crafted engaging and informative website content, including event descriptions, blog posts, and player guides that align with the brand’s voice and message.
Outcome: The website became a central hub for information and sign-ups, significantly increasing user engagement and participation.
SEO Strategy
Enhancing Online Visibility
Objective: Implement SEO strategies to drive organic traffic to the website and increase visibility in search engine results.
Keyword Research: Identified relevant keywords related to gaming tournaments and local gaming events.
On-Page SEO: Optimized website content, meta tags, and headers to improve search rankings.
Content Creation: Developed blog posts and event recaps to boost SEO and engage the community.
Outcome: Improved search engine rankings led to a notable increase in organic traffic and higher visibility for Guerrilla Champs.
Graphic Design
Visuals That Captivate and Engage
Objective: Create compelling graphics for use in digital marketing, social media, and event promotions.
Ad Creatives: Designed eye-catching ad creatives for digital campaigns and social media posts.
Event Flyers: Developed promotional materials for tournaments, including flyers and banners.
Outcome: The visually appealing graphics enhanced brand recognition and engagement across various marketing channels.
Lead Generation Strategy
Driving Sign-Ups and Engagement
Objective: Develop and implement a lead generation strategy to attract new participants to weekly tournaments.
Email Marketing: Created targeted email campaigns to reach potential participants and encourage sign-ups.
Social Media Campaigns: Leveraged social media platforms to promote events and engage with the gaming community.
Outcome: The lead generation strategy successfully increased weekly sign-ups, growing the participant base and enhancing community engagement.
Ad Creation
Targeted Campaigns for Maximum Impact
Objective: Develop targeted ad campaigns to promote Guerrilla Champs events and drive sign-ups.
Digital Ads: Created and managed ads on platforms like Facebook, Instagram, and Google Ads.
Audience Targeting: Utilized audience segmentation to reach gamers most likely to participate in the tournaments.
Outcome: The ad campaigns generated a significant increase in event registrations and expanded Guerrilla Champs’ reach.
Business Growth Plan & Expansion
Planning for the Future
Objective: Formulate a growth plan to expand Guerrilla Champs’ presence and enhance its offerings.
Market Analysis: Conducted market research to identify opportunities for growth and expansion.
Strategic Recommendations: Developed a comprehensive plan for scaling operations and increasing market penetration.
Outcome: The business growth plan provided a clear roadmap for future expansion, setting the stage for Guerrilla Champs to become a leading name in the gaming tournament space.
Client Testimonial:
“Nadia’s comprehensive marketing strategy has been instrumental in our growth. Her ability to understand our brand and connect with the gaming community has driven incredible results. From branding to lead generation, her work has transformed Guerrilla Champs into a thriving hub for gaming enthusiasts.”
— Jesse Hohnstein, Founder, Guerrilla Champs
Explore More
To see more examples of my work and learn how I can help your business achieve similar success, check out the rest of my portfolio or get in touch with me directly.
